‘RRR’ Location Based Marketing Engine

The cloud-based ‘RRR Matching Engine’ is the tech that allows you to conduct set-and-forget marketing campaigns based on your customer’s location and what you know about them. ‘RRR’ means Right Place, Right Person, Right Time – a must in mobile push notifications that can be plugged into your own app, or housed in a StreetHawk white-label app. As a retailer or a brand marketer, create “push”campaigns in seconds:

• Targeting Geofences around your stores or outlets
• Specific Demographics or loyalty members
• Based on previous App or purchase history

The RRR Matching Engine allows you to contact a customer at anytime, anywhere – this is NOT what all of our competitors do. Check to see if a customer has to have their app open to receive location-based messages. Call us on: US: (408) 890-6372 OR GLOBAL: +61(02) 8064 7079
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StreetHawk Location Powered Apps

We can plug our ‘RRR Matching Engine’ straight into your own app (we are more than happy to work with agencies), or we can build you a best-practice retail app that is powered with StreetHawk technology. A StreetHawk App has a lot of in-built technology and tech. You can get your own best-practice app up and running in less than a month**. Features include:

• House all your inventory, easily navigated from menu bars
• House all you store and/or stock locations, with live maps
• Customers don’t have to have their apps open to receive Geofence triggered messages
• StreetHawk powered Apps don’t drain battery, we’ve optimised our geofence solution to allow running campaigns around hundreds or thousands of shops without impact to users
• Click to call for every store
• Allow customers to favourite items – and use this information to send personalised alerts with the RRR Matching Engine
• House your customer’s loyalty card, and any points and/or Gift Vouchers or Coupons you have sent them
• Allow shoppers to buy items on their phones and have them delivered home, or pick up in-store
• Integrate with mobile wallets for higher conversion
• Allow customers to set alert preferences
• Use a number, QR Code or eventually NFC to connect to your POS
• Receive best-practice feature updates as long as you are using the RRR Matching Engine

Call us on: US: (408) 890-6372 OR GLOBAL: +61(02) 8064 7079
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Campaign Console

The Campaign Console allows you to plan set-and-forget marketing communication. The Campaign Console you select lists of targeted customers (using your CRM and/ or StreetHawk data), and match them to specific message, time and place. For example, you could send your VIP customers a special promotion once they trip a 500m ‘geofence’ or tell all customers around your stores you have a 20% discount off all dresses for the next two hours. Campaign selections can be as deep as you like, and can be very powerful when you organise real-time campaigns around what items customers looked at last on their phone or your website. Besides straight text message formats, messages formats could include Gift Vouchers and Coupons. These can be stored in a StreetHawk white-label app for customers’ future reference. Plan your messaging around your promotional calendar, or set up campaigns on the fly as you need them.

Analytics Console

The most powerful data you will ever collect is transactional data – it is your best guide to what shoppers will buy, and how much they are likely to spend in the future. You also need this information to understand the Return on Investment of your campaigns for repeat. StreetHawk allows you to close the loop on transactions by linking sales to customers. StreetHawk is able to do this by linking a voucher code or customer number to a transaction at POS. Campaign analytics can be measured in real-time, and linked back to individual customers too. Additional Features:

• RRR can be used to match inventory to locations. So if you house inventory at different locations, customers can see where to buy the item they are looking for
• StreetHawk has an open API, so it can easily connect with your CRM and POS systems. Depending on your systems, we can make calls to easily transfer data back-and-forth between systems

Call us on: US: (408) 890-6372 OR GLOBAL: +61(02) 8064 7079
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