User Experience Archives - StreetHawk

Feb 24

Getting InApp purchases right and wrong!

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode of the Mobile Engagement Podcast: Independent App developer Graham Dawson has been releasing Apps since 2009 and makes a living entirely from paid App revenue. Hear his lessons about inApp purchases, price setting, how he got featured


Feb 5

App.io’s journey to a valuable customer segment after dropping 10,000 Apps

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode of Mobile Engagement Podcast: Ed Dowling, Co-Founder of App.io (was Kickfolio). App.io is a platform for App Developers to stream instances of their App in the cloud. Ed talks about how they “went-wide” initially and attracted thousands


Jan 29

Podcast: How building games helped drive B2B App engagement

In this podcast series we ask experienced Appreneurs for one success story and one fail. Jindou Lee is CEO of B2B App company Happy Inspector; a leading Data Collection Platform for mobile. Their Mobile App on iPad and iPhone handles inspections, audits, checklists and compliance in Real Estate, Hospitality and Government and delivers all the collected data to the


Jan 23

A better way to do App Permissions on iOS

The problem: users typically deny app permissions requests Users are fatigued with permission requests when they freshly install your App – so they decide “NO” before knowing value of “YES” and you’ll never get them back!). The big, big problem: Its hard to reverse that decision – its tough, tough, tough to get users to


Jan 11

Podcast: App engagement to millions of users (Walmart Savings Catcher)

In this podcast series we ask experienced Appreneurs for one success story and one fail. Stuart Argue is one of the core technologists that drove Walmart’s eReceipts Platform, in this talk he shares insights from rolling out the Savings Catcher App that had engagement to millions of users within a few months of launch. A


Jan 6

Podcast: Mobile Retail Stakeholders and Onboarding Fails

In this podcast series we ask experienced Appreneurs for one success story and one fail. You get actionable ideas for your Apps in just 14 minutes! This is part 2 of an interview with Henry Cho. To recap, Henry is a UX guy with over 10 years in Mobile UX and has been the design


Dec 24

Podcast: Why some Mobile Design Patterns Fail – test with your users

In this podcast series we ask experienced Appreneurs for one success story and one fail. You get actionable ideas for your Apps in just 20 minutes (well…26minutes this time!). Here I speak with Henry Cho, a UX guy with over 10 years in Mobile UX and has been the design force behind pureplay mobile startups


Jul 4

Why iBeacons are just a data point not a solution

I’ve posted two videos I did for a presentation about user lifecycle and user journey. From my previous posts about iBeacon hype its clear that a lot of people are inspired and confused by the potential of iBeacons and I wanted a simple way to put it in context. The simple truth is that in


Mar 26

Strategies for different segments (Part 2)

Continued from Last Time….   Last time we introduced some common segments you are likely to find inside your App audience: Zombies, New installers, Type kickers, Grinders, Sharers, Whales and many others all represent common types of users at different stages of the user lifecycle. In this post, we suggest for strategies for different segments. Strategising for different segments If


Jan 31

iBeacon, Privacy and Consumer Perceptions

Its hard not to have heard about iBeacons and theres some confusion about their potential and weaknesses. In this post I’m covering how user’s perception of privacy is changing – just like many older generation initially resisted Facebook over privacy concerns and Zuckerberg’s relentless position that “sharing is good” Introduction to Low Energy Bluetooth Its