Customer Satisfaction Archives - StreetHawk

Nov 24
Example Onboarding Screens

Increasing opt-ins by deferring iOS permissions requests (Push, Location etc)

In a previous post I wrote about the focus that Apple & Google have on increasing the utility of push notifications – specifically to support that your phone/tablet is rapidly becoming the inbox and remote control for your life. But I also covered the range of challenges in getting push notifications to be opened. Key


Sep 10
3D cinema experience

Mobile Marketing Automation and Marketing Automation

The Explosion of Marketing Automation (on the web) Marketing automation software has exploded in the last few years with solutions integrating with websites and email. Its hard to walk down the streets of San Francisco without tripping over another Marketing Automation startup! But this explosion has run parallel to the growth of mobile. When it comes


Jun 4

Why do users stop using my App?

If you’re asking this question, then you are not alone.  With Most Apps experiencing 70% disengagement in 3months. Most App developers and marketers are asking the same question. The Answer…. ….is contained in this simple diagram… Click to enlarge Here you get a snapshot of YOUR USERS automatically grouped into ENGAGEMENT SEGMENTS this view alerts you to your high


May 29

How to understand who your users are (Part 1)

How to understand who your users are (HINT: Its not getting their email address) Its a common problem that most App developers launch and hope that the usage just “hockey sticks”. The reality is that never happens and it takes a lot of learning to get scale/traction/growth. As a basis for the post, I’ll start


Mar 4

Get Users Back Into App! – Retention, Churn and Engagement

This presentation gets plenty of hits on slides are each week so takes look if segmenting, targeting and engaging users is important to you! (Yep that’s everyone) Get Users Back Into Your App! – Retention and Engagement from David Jones The key points are points relate to the size of the App market and the


Feb 13

A/B testing guide for mobile marketing message

You know that some experiments just won’t work: But for Right Time Marketing, it is about finding that perfect balance of person, time, intention and location to provide the most effective offer or message. So what is that perfect balance? And how do you match it with the most effective call to action? These questions


Jan 22

Increase App installs through star ratings

With now over a million active Apps in both the App Store and Google Play, it’s more vital than ever to rank highly on search results. So vital, in fact, there is rising demand for a new field of App Store Optimisation (ASO), the App equivalent of SEO. But just as web search engines are


Dec 17

Segmentation to speed customers along journey

Most Apps treat user segmentation as an after-thought. But smart marketers know that personalization is key. After all, consider the effect of an offer so well placed it is seen as a reward, compared to being blasted with generic spam. Personalisation brings extra value to the user so that increased Lifetime Value (LTV) comes naturally.


Feb 21

Mobile download time OK

Kissmetrics has released a report which tells us what we suspected. Mobile users are happy to wait a little longer for their webpages to load. We stress at StreetHawk about download times, esp. as we have so many pics in our app. It’s always good to have a reality check about what people’s expectations really


Feb 21

What does Privacy mean now?

I wish I had more time to blog. It is a great way to distill your thoughts about everything you read every day, especially around complex areas (which is what I do on my commute, via my iPhone). Alas, I am just trying to move a ball forward every day and kicks some goals for