EntriesStreetHawk is a total location-based marketing solution for retailers and brands. It allows retailers to send personalised phone messages to shoppers when they are around store, increasing footfall which still has the largest impact on sales.
Why should you care? We live in interesting times. Traditional bricks-and-mortar retailers are losing sales to their online competition who often know their customers better than they do. Shoppers live with phones glued to their bodies.
These forces have created StreetHawk – a tool for bricks-and-mortar retailers to fight back by harnessing all the best things about the online world (customer data, personalised messaging, behavioural tracking) and delivering them to the real world in a tidy campaign-focused package. Keeping the marketer in mind, StreetHawk is an easy-to-use location-based platform for set-and-forget marketing communication. Like all good online media, it is also 100% measurable. Contact us to find out more.
The Founders
Natasha Rawlings
Founder & CEO
Natasha is a direct response specialist who has spent her career acquiring and keeping customers for a number of the world’s largest direct response companies. Mother of one and wife to a gadget loving Lego geek, she is thrilled she can now combine one of her biggest passions – shopping – with work. Natasha aims to revolutionise the shopping world by providing easy tools to retailers to acquire and keep customers, profitably, in the real world, in real time.
David Jones
Founder & Products
David is a serial internet company founder who previously started SurfControl Email Filter (now WebSENSE), SpamMATTERS and ThreatMetrix – now a Gartner “Visionary” company for Web Fraud Protection. Each of these companies filter large amounts of “big-data” to provide value to customers – StreetHawk’s “RRR Matching Engine” continues the tradition.
In his copious spare time (not) David can be found freezing in Freshwater ocean pool, mangling mandarin and aiding the Australian startup scene via initiatives like StartMate.
Sri Panyam
Founder & Lead Architect
Sri is a passionate technologist with a deep engineering career at Macquarie Bank, Canon Research (CISRA), Seeker Wireless and WMS Gaming. With a strong software engineering background encompassing telecommunications to embedded systems to gaming to web and mobile applications he drools at the sight of complex problems. Sri’s other passion (apart from his family) is the violin and is also a keen student of Indian classical music. His goal is to one day to be a great teacher of both arts (whilst coding with the other hand).